While the quality and taste of the food is number one for Jet's Pizza, there is also a simple belief throughout the company: "Pizza should be fun," says John Jetts. "If you're eating one of our pizzas and you don't have a smile on your face, then something is wrong." That fun attitude can be summed up in the company's simple slogan, says Jetts, "Life is short. Eat better pizza." That is something that Jet's Pizza is betting that people across the nation will agree with. They've found that it is working so far.